There is a gap somewhere in between posting on Craigslist and using a traditional agent, where you'd like to list for free but want a few more tools and an interface specific to real estate. ChoiceA fills this gap by offering something new to the FSBO because we thought you should be able to list for free within an industry vertical while using the most effective new technologies to market your property. We don't walk both sides of the fence. There are hybrids and discounters, but we are a fresh start. We are not affiliated with any brokerage or the MLS. We are not owned by any company that is a parent of or sister to a brokerage, and we are not owned by a mortgage bank. Dialogue here is direct between buyer and seller. We understand that many people utilize the traditional model, but we just thought a new option should exist where Craigslist left off; so we've given you forms to use for your transactions, built a clean interface that even your mom could use, and kept everything simple and friendly by design.

The existing models were either a bit monopolistic or outdated for our taste - so we've attempted to inject some creativity and technology into an otherwise old industry. We don't want a big piece of the pie just because it's a high-dollar transaction, heck we don't even want a little piece of the pie, not even a crumb; here you can list for free. We believe that there are two choices available in real estate: a) you can Do-It-Yourself, or b) find an agent. Put another way, you have: ChoiceA or choice B. We are drawing a line in the sand. We are putting our foot down. We believe you are empowered by the Internet and all of its tools and have the ability to do it yourself. Someday a startup will do to real estate what open source did to software, this is our contribution. Until then, some people will use agents, some will do it themselves and it's great to have a choice.

We connect one person to another....isn't that what the Internet does best?

Questions: info@choicea.com